But everybody and their brother want s a Teisco Del Rey. These guitars were often sold at department stores (such as Sears), and were also imported under other names including: Arbiter, Audition, Beltone, Duke, Heit Deluxe, Jedson, Kay, Kent, Kimberly, Kingston, Lyle, Norma, Silvertone, Sonatone, Top Twenty, Tulio and World Teisco.
So most of the Teisco badged guitars you see were built between 19, or 19 for Japanese market instruments. The company was the brainchild of a guitarist, Atswo Kaneko, and it went through various company names before Teisco was chosen in 1964. The company was sold to Kawai in 1967, and they discontinued selling guitars under the Teisco brand name in 1969 (for export) and 1977 (for Japan). They sold instruments domestically and also distributed gobs of them to the United States and Great Britain. They built amplifiers and keyboards and distributed drum sets (made by others), but I am most interested in guitars and basses, so this is what you get.
Teisco was a Japanese company that built guitars from 1948 to 1969, and Teisco is an acronym for Tokyo Electric Instrument and Sound Company. Today we are looking at a little bit of Japanese guitar history: a Teisco Del Rey E-110 6-string electric guitar that I picked up at the Rose Bowl Flea Market last month.
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